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SINGAPORE, Oct. 19, 2017 /PRNewswire/ — Budget Direct Insurance, a cast beneath the Auto & General Group in Southeast Asia, launched their e-commerce website leveraging Sitecore’s technology solutions to action barter a seamless acquaintance while purchasing allowance online. The results: lower operating costs and aerial user achievement amount – acknowledgment to Sitecore Acquaintance Platform’s altered adeptness to advice Budget Direct Allowance bear consistently abundant and contextual claimed adventures to customers.



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In this able-bodied allowance industry, bodies are insuring their cartage and biking affairs every minute of the day. In the case of Budget Direct Insurance, their business archetypal is to accommodate direct-to-market solutions, area behavior can be customised and purchased online. This agency that they cannot allow to accept admission to their e-commerce website disrupted due to any IT-related complications, impairing the chump experience. A study[1] conducted states that it takes 12 absolute user adventures to abate a poor consequence larboard abaft from one bad experience. Accustomed that insurers do not usually accept the befalling to accomplish things appropriate afresh in today’s aggressive market, it is analytical to get things right, the aboriginal time.

One of the capital requirements for the Budget Direct Allowance armpit was to acquisition a band-aid that could advice the aggregation bear a absolute chump experience, while actuality simple to administrate and cost-efficient to manage. A abstraction in Electronic Commerce Research and Applications[2] states that the likelihood of consumers commutual an online transaction is awful afflicted by the armpit quality, abstruse reliability, and web acquaintance of the accurate e-commerce site.

As Budget Direct Allowance was because assorted Agreeable Administration Action (CMS) platforms, Sitecore stood out as they could action an chip one-stop solutions package. Additionally, the Sitecore Adapter apparatus congenital into Sitecore Acquaintance Platform fabricated it a simple action to seamlessly accommodate with its allowance amount arrangement and business layers.



“To body a absolutely functional, absolutely transactional e-commerce armpit takes time. Sitecore fabricated that action seamless for us. Unlike added platforms we compared, Sitecore’s congenital adapter fabricated it accessible to accumulate our delivery, processes, and testing” said Geoffrey Dickman, Head of Business at the Auto & General Group in Southeast Asia.

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“Since we launched budgetdirect.com.sg in October 2016 and easycompare.co.th in Thailand beforehand this year, the after-effects accept been promising; barter consistently accommodate absolute reviews on our armpit acquaintance and acknowledgment on how accessible it is to buy the articles and casework offered by our brands on their corresponding website, no beggarly accomplishment accustomed we accomplish altered brands and journeys. Sitecore Acquaintance Platform has fabricated it accessible for us to bear barter a adduce for their allowance in 30 abnormal or less, and this is a key allotment of our action to win barter over.”

About Sitecore

Sitecore is the all-around baton in acquaintance administration software that enables ambience marketing. The Sitecore® Acquaintance Platform™ manages content, food contextual intelligence, and automates communications, at scale. It empowers marketers to bear agreeable in ambience of how barter accept affianced with their brand, beyond every channel, in absolute time. More than 4,600 barter – including American Express, Carnival Cruise Lines, easyJet, and L’Oreal – assurance Sitecore for ambience business to bear the alone interactions that contentment audiences, body loyalty, and drive revenue.

Story Continues

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About the Auto & General Group in Southeast Asia

The Auto & General Group in Southeast Asia makes it accessible for bodies to buy affection allowance at abundant prices, bound and calmly from or through their trading brands, Budget Direct Allowance in Singapore and EasyCompare in Thailand.

The Auto & General Group in Southeast Asia is allotment of the all-embracing Budget Allowance Group, which operates assorted allowance and allegory businesses, allowance millions of bodies common buy and administrate their insurances. The Budget Allowance Group includes comparethemarket.com, one of the best admired and accustomed allegory sites in the United Kingdom, and Budget Direct in Australia.

Media Contact

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Rasheed Abu BakarEmail: rabubakar@hoffman.com Phone: 65-6361 0257

[1] Brands anatomy chump adherence alike afterwards they acquirement an item, BI Intelligence

[2] Electronic Commerce Research and Applications, Elsevier

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